Being a true social leader requires a demonstrated ability to think beyond the business to broader society. As leaders we must think not only about what we do but how and why we do it.

Being a true social leader requires a demonstrated ability to think beyond the business to broader society. As leaders we must think not only about what we do but how and why we do it.

As leaders, we have a responsibility to ensure the people around us feel both welcome and included. And we have to remember that for each person, what inclusion looks like may be different.
We might not even be aware of it in the moment, but the impressions we make can last a lifetime. We are making an impact in the way we choose to live, the way we choose to work, and the way we choose to lead.
If we consider that our purpose is an overarching sense of what matters, our personal brand is how we bring this to life in our interactions.